The Brief
After designing, producing and promoting the annual holiday guide for the English Riviera successfully for several years we were asked to create The Lifetime of Memories, an original and evocative digital marketing campaign that would put the seaside destination on the map for a new generation of holidaymakers.
Our Solution
Social Media and Programmatic channels represented the best way to introduce new audiences from around the UK to this iconic seaside destination.
We developed a cross-network marketing campaign that used original photography and videography to deliver engaging and evocative messages to young families, parents, and grandparents and drive engagement with the English Riviera brand online.
These activities were underpinned by a conversion-optimised Search marketing campaign, which delivered quality visitors to member attraction and accommodation provider on the English Riviera website, as well as driving requests for the latest Destination Guide brochure.
The Lifetime of Memories campaign gained consider traction throughout its runtime, and was picked up via PR by several South West new publications. Overall, the campaign prompted a huge boost in engagement with the destination online.
