The Brief
Independent, Salcombe Brewery approached RH to help with an extensive re-brand and launch project, after acquiring Quercus Ales.
They wanted to signify to customers and traders the acquisition, a change of management and brewery team, improved product recipes and new product ranges, by launching under a new name – The Salcombe Brewery Co.
Our Solution
RH felt it was important for the new brand to have a memorable, unique identity that was closely associated with its location in the South Hams and the beautiful natural environment. After undertaking a branding workshop, where we explored the core values of the new brand we developed several creative routes before settling on the Seahorse device, which was inspired by a rare species that lives in the coastal waters of South Devon.
Subsequently we developed brand guidlines, a suite of assets as part of a brand tool kit, point-of-sale and packaging.
Salcombe Brewery soft launched its new brand identity to their supply chain and distributors in the summer of 2016, with a full PR launch planned for April 2017, coinciding with the opening of a new state-of-the-art Brewery, shop and visitor centre.
Since the soft launch The Salcombe Brewery Co. has reported increased sales as a direct result of their new brand, POS, advertising and promotional collateral.
Impressive sales in the first quarter after the brand identity rollout saw: cask sales up +87%, bottle sales up + 57%, and a total sales increase of + 76.5%.
The Salcombe Brewery Co. saw significant increases in its customer base across all sections of its business – trade, cask ale and bottle customers. Success has been so great in fact, that the brewery is currently producing to its full capacity and is unable to increase growth further until the business moves to its new site.
“Licensee feedback is tremendous – they understand the power of the Salcombe branding! Local consumers who were very cynical about Quercus are being won over by the new branding and recognise the Seahorse / Salcombe connection. Visitors clearly recognise and purchase for consumption when on holiday and also take away bottles for presents as well.”
Tim McCord, The Salcombe Brewery Co.
